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Language, Music, Creative Searches Surge in Nigeria Following A

Interest in learning languages, music and creative skills is rising among Nigerians, alongside increased use of artificial intelligence (AI) tools for education, according to new data released by Google.

The data, covering March 2026 and released last Friday, shows a sharp growth in searches related to language acquisition, creative arts and music, reflecting a broader shift towards self-driven, technology-supported learning.

Search trends indicate that more Nigerians are relying on digital platforms, including AI-powered tools, to develop skills independently, as access to online resources continues to expand.

Language learning recorded some of the fastest growth. Searches for Italian rose by about 130 per cent over the past year, while interest in Japanese doubled, highlighting a growing appetite for global communication skills.

Creative interests also gained momentum, with painting-related searches increasing by roughly 90 per cent. Calligraphy emerged as a notable trend, pointing to a rising inclination towards artistic expression.

Music learning followed a similar pattern, as searches for guitar lessons climbed by about 80 per cent, suggesting more people are turning to online resources to learn instruments.

The data also shows growing adoption of AI tools for education. Searches related to homework assistance increased by around 70 per cent, while interest in AI-powered study aids continued to expand, particularly for academic support and exam preparation.

According to Google, users are increasingly leveraging AI to simplify complex tasks, enabling more flexible and personalised learning experiences.

The trend is unfolding against the backdrop of Nigeria’s expanding digital economy, where improved internet access and mobile technology are making online learning tools more accessible. The country’s information and communications technology sector remains a key contributor to economic growth.

Commenting on the development, Taiwo Kola-Ogunlade, Head of Communications and Public Affairs, West Africa at Google, said the shift reflects changing learning habits among Nigerians.

He noted that many are now using search engines and AI platforms as round-the-clock learning tools to acquire in-demand skills and connect globally.

Mercy Omotosho

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