Apple has officially entered the foldable smartphone market with the launch of its first foldable iPhone, alongside the unveiling of the new iPhone 18 series.

The foldable device marks a major milestone for the technology giant, featuring a flexible display that allows users to switch between a compact smartphone format and a larger tablet-like screen.

Apple said the new product is designed to enhance multitasking, content consumption and productivity while maintaining the premium user experience associated with the iPhone brand.

In addition to the foldable model, the company introduced the iPhone 18 lineup, which comes with upgraded processors, improved camera systems, longer battery life and enhanced artificial intelligence features.

The latest devices also feature software improvements aimed at boosting performance, security and user customization.

Industry analysts view the launch as Apple’s most significant hardware innovation in years, positioning the company to compete more aggressively in the growing foldable smartphone segment.

The company expressed confidence that the new devices will appeal to consumers seeking advanced mobile technology, improved versatility and next-generation smartphone experiences.

The announcement generated strong interest among technology enthusiasts and investors, with the foldable iPhone expected to become one of Apple’s most closely watched products in recent years.