Integral Named Exclusive Nigerian Sales Agent for FIFA World Cup 2026 Hospitality Packages
The official hospitality provider for the FIFA World Cup 2026™, has appointed Integral as its exclusive sales agent in Nigeria, giving the sports marketing and hospitality company the sole rights to market and sell official hospitality packages for the tournament.
The announcement positions Integral as the direct point of contact for Nigerians seeking premium hospitality experiences at the highly anticipated FIFA World Cup 2026™, which will be jointly hosted by the United States, Canada, and Mexico.
Speaking on the partnership, Alicia Falken, General Manager of On Location’s FIFA World Cup 2026™ business, expressed confidence in Integral’s capacity to deliver.
“We are thrilled to partner with our new international sales agent, Integral, on the FIFA World Cup 2026™. Their expertise in hospitality sales in Nigeria and deep understanding of their market will be instrumental in ensuring that our clients receive unparalleled service,” she said.
The collaboration will allow Nigerian fans, corporate clients, and businesses to access world-class matchday hospitality, including VIP seating, exclusive lounges, fine dining, and unique fan experiences officially guaranteed through FIFA’s hospitality programme.
Integral, widely recognized for its role in sports marketing, sponsorship management, and event hospitality in Nigeria, described the appointment as a milestone that underscores its reputation in the global sports business ecosystem.
The FIFA World Cup 2026™ is set to be the largest in history, expanding to 48 participating teams and more matches across multiple cities in North America. With this development, Nigerian football fans and brands now have a trusted local channel through Integral to secure their place at football’s biggest global event.
