Google to Phase Out Support for Android Instant Apps

In a move that marks the end of an era, Google has announced that it will be phasing out support for Android’s Instant Apps by December 2025.

The decision, which was first noticed by developer Leon Omelan, cites low user engagement as the primary reason for discontinuing the feature.

Instant Apps, which were first introduced in 2017, allowed users to try out Android apps without downloading them.

The feature was designed to provide a quick and seamless way for users to preview apps, test services, and play games without having to visit the Play Store.

However, despite its potential, Instant Apps never gained widespread traction, with Google citing low usage and engagement as the reason for its demise.

According to Google spokesperson Nia Carter, the company has decided to invest in other tools that are working well for developers, such as AI-powered app highlights and simultaneous app installs.

“Usage and engagement of Instant Apps have been low, and developers are leveraging other tools for app discovery,” Carter stated. “This change allows us to invest more in the tools that are working well for developers, and help direct users to full app downloads to foster deeper engagement.”

The shutdown of Instant Apps will require developers to shift towards other discovery tools and install mechanisms. Instant Apps were designed to make it easier for users to try out Android apps without installing them, and developers had to break their apps into smaller modules, ensure smooth deep linking, and keep the initial download size within Google’s limits.

The decision to discontinue Instant Apps comes as Google continues to focus on other areas of its business, including its AI-powered Search tool, which was used by over 1.5 billion people every month in the first quarter of 2025.

The company also hit a major milestone with more than 270 million people paying for its services, mostly to YouTube and Google One. YouTube Music and Premium now have over 125 million subscribers worldwide, including those using free trials.

The removal of Instant Apps support will be a gradual process, with publishing and all Google Play Instant APIs set to be removed by December 2025.

Tooling support will also be removed in Android Studio Otter Feature Drop. Developers will need to adapt to the changes and find alternative ways to promote their apps and reach new audiences.

As the tech giant continues to evolve and prioritize its investments, the discontinuation of Instant Apps marks the end of a product that was once seen as a game-changer for Android users.

However, with the rise of other discovery tools and install mechanisms, it’s likely that developers and users will find new and innovative ways to engage with Android apps.