Former Big Brother Naija housemate, Sultana, has been appointed as the Tourism Ambassador of Cross River State for Creative Industries by the state government, in a move to promote the state’s culture, tourism and creative economy.

The reality TV star announced her appointment on Instagram and X on Saturday, sharing a video in which she disclosed that she had been given the responsibility of promoting the state’s cultural heritage, tourism and creative industries.

Sultana said the appointment was made by the Cross River State Carnival Commission with the approval of Governor Bassey Otu, as she wrote, “A new honour, a greater responsibility. I am deeply honoured to announce my appointment as Tourism Ambassador of Cross River State – Creative Industries, by the Cross River State Carnival Commission, with the approval of His Excellency, Senator Prince Bassey Edet Otu.”

She said the recognition holds a particularly special place in her heart because of her maternal roots in Cross River State, even though she hails from Adamawa State, adding that she is proud to be entrusted with the responsibility of promoting the state’s rich cultural heritage.

The appointment follows an earlier meeting between Sultana and Governor Otu, during which she expressed her willingness to collaborate with the state in promoting its tourism and cultural initiatives, particularly through the globally celebrated Carnival Calabar.

She expressed pride in being entrusted with championing the state’s cultural heritage, tourism, creative industries and Carnival Calabar, saying, “I am proud to be entrusted with the responsibility of championing our rich cultural heritage, tourism, creative industries and the globally celebrated Carnival Calabar.”

The appointment is expected to strengthen efforts to promote Cross River’s tourism and creative sectors, particularly Carnival Calabar, which remains one of Nigeria’s major cultural and entertainment events, with the 2026 edition themed “Rethinking Our Collective Destiny” scheduled to feature its main carnival activities from December 26 to 30, with the parade of bands on December 28.