Cristiano Ronaldo has confirmed that production has started on his first television project, a scripted football drama titled Day 1s, marking a new step in his business career away from the pitch.

The 41-year-old Al-Nassr forward announced the news on Instagram, posting behind-the-scenes photos with British director Matthew Vaughn and writing that production of his first TV show had just started, with more to come.

The series is the flagship project of UR•Marv, the independent media company Ronaldo and Vaughn launched in April 2025.

Day 1s is set against the backdrop of English football and the high-stakes business of player transfers. It follows Stanley Dalton, a fictional British football agent played by Damian Lewis.

The story is reportedly built on an idea from real-life agent Darren Dein, who represents Arsenal and France great Thierry Henry and is an executive producer on the project. Henry is reported to be part of the cast, alongside British rapper Dave and newcomer Carlotta Banat. Ronaldo is executive producing and is expected to appear on screen as himself. Deadline was the first to report on the project.

The move adds to a screen résumé that includes the 2015 documentary Ronaldo and appearances in the Netflix series of his partner, Georgina Rodriguez, though Day 1s would be his first scripted production. It also comes less than a week after he retired from international football, closing his career with Portugal.

No broadcaster or release date has been announced. Reports in the British press suggest the show could attract strong interest from streaming platforms once it is ready to be shopped around.