President and Chief Executive Officer of MTN Group, Ralph Mupita, has cautioned against growing calls in some African countries to boycott pan-African businesses, warning that such actions could jeopardize youth employment, hinder digital transformation, and undermine Africa’s broader economic integration efforts.

Mupita made the remarks amid rising tensions sparked by concerns over xenophobia and anti-immigrant sentiments in parts of the continent, particularly following reports of attacks on foreign nationals and businesses.

While acknowledging the concerns driving such campaigns, he urged Africans to avoid actions that could damage companies operating across borders and contributing to economic development.

According to the MTN chief, pan-African companies play a vital role in creating jobs, attracting investment, expanding digital connectivity, and fostering economic cooperation among African nations.

He noted that businesses operating across multiple African markets have become key drivers of growth and innovation, especially in sectors such as telecommunications, financial technology, and infrastructure.

“Actions that discourage investment or target businesses because of their country of origin risk slowing economic progress and limiting opportunities for young Africans,” Mupita said.

He stressed that Africa's future prosperity depends on stronger collaboration among countries and businesses rather than divisions that could weaken regional trade and economic ties.

The MTN boss also highlighted the importance of the African Continental Free Trade Area (AfCFTA), describing it as a major opportunity to boost intra-African trade, create jobs, and accelerate industrial development across the continent.

Mupita noted that Africa’s rapidly growing youth population represents one of the continent’s greatest assets and that sustained investments in technology, digital infrastructure, and innovation are essential to unlocking that potential.

He warned that disruptions to pan-African businesses could negatively affect employment opportunities and economic growth at a time when many countries are seeking to expand their digital economies.

MTN, one of Africa’s largest telecommunications operators, serves millions of customers across more than a dozen countries and has invested heavily in network expansion, financial inclusion initiatives, and digital services.

The company says its operations support thousands of jobs and contribute significantly to government revenues across its markets. The comments come as African leaders, policymakers, and business executives continue to advocate deeper regional integration and stronger economic cooperation to address common challenges and drive sustainable development.

Analysts say Mupita’s remarks reflect growing concerns among investors and business leaders that protectionist sentiments and cross-border tensions could undermine the gains made toward building a more connected and economically integrated Africa.