Zimbabwe Crowned World’s Premier Destination for 2025
In a landmark decision, international media outlet, Forbes and a consortium of travel analysts have declared Zimbabwe the World’s Best Country to Visit in 2025.
The accolade, announced in the latest Forbes travel feature, positions the Southern African nation ahead of a competitive field that included powerhouses such as Lithuania, Sri Lanka, South Korea, Argentina, Morocco, Norway, Moldova, Hong Kong and Denmark.
The ranking, compiled with input from travel data provider, Kayak, highlights Zimbabwe’s surge in global interest.
According to Kayak’s search metrics, flight inquiries to Bulawayo jumped more than 80 % while Harare saw a 56 % rise during the summer booking window. This spike reflects a broader trend: travelers are increasingly drawn to “authentic” experiences that blend dramatic natural scenery with deep cultural heritage.
Forbes’ profile underscores the country’s diverse attractions.
*Victoria Falls*, locally known as _Mosi‑oa‑Tunya_ (“The Smoke That Thunders”), remains a centerpiece, drawing visitors with its thunderous cascade and mist‑kissed rainbows. The ancient stone city of Great Zimbabwe, a UNESCO World Heritage site, offers a glimpse into a medieval civilization that once dominated the region. Wildlife enthusiasts flock to Hwange National Park, famed for its large elephant herds, and Mana Pools National Park, where canoe safaris provide intimate encounters with lions, buffalo and hippos.
The Eastern Highlands add a cooler, mist‑laden contrast, featuring tea estates, hiking trails and waterfalls that have become a magnet for ecotourists and wellness seekers. Meanwhile, cities such as Harare and Bulawayo are blossoming with vibrant arts scenes, bustling markets and a burgeoning culinary landscape, giving visitors a taste of modern African dynamism.
Tourism officials attribute the recognition to concerted efforts to improve infrastructure and promote sustainable travel.
“Being named the world’s best country to visit validates our commitment to responsible tourism that benefits local communities and preserves our natural assets,” said Barbara Rwodzi, Minister of Tourism and Hospitality Industry.
Critics, however, caution that the claim may stem from a single advertorial feature rather than an independent industry survey. A recent analysis noted that the Forbes list was not part of its established “Travel Guide” rankings, raising questions about the methodology.
Nonetheless, the buzz has already translated into tangible gains: safari bookings, cultural tours and adventure packages have surged, signaling a promising rebound for Zimbabwe’s post‑pandemic tourism sector.
The 2025 accolade places Zimbabwe on the global map as a must‑see destination, inviting travelers to experience its blend of awe‑inspiring landscapes, rich history and warm hospitality.
