Sandra Benede Credits Live TikTok Streaming for Sustained Relevance
Nigerian model and digital influencer, Sandra Benede has attributed her continued relevance in the entertainment and fashion space to her consistency with live streaming on TikTok.
The fast-rising content creator, who began her career in modelling and beauty pageantry, said the platform’s real-time feature has allowed her to stay connected with a wide audience and build a loyal community.
Benede recently received TikTok’s LivePro badge, an award recognizing creators who excel in live streaming and maintain high engagement levels.
She has also advanced to Level 44 in TikTok’s gifting system, reflecting strong viewer support during her sessions. Several of her live clips have gone viral, attracting between 3 million and 4.7 million views, cementing her place among Nigeria’s top live content creators.
“The live feature allows me to connect with people in real time, and that’s what makes the bond with my audience stronger,” Benede said while reflecting on her rise as a digital personality. “Modelling gave me the platform, but live content is what keeps me connected and relevant today.”
Industry analysts note that Sandra Benede’s success reflects a broader shift in influencer strategies, as Nigerian creators increasingly use live streaming to deepen their audience reach. Media expert Bayo Lawal observed that her trajectory shows how live content is becoming central to influencer branding, while digital strategist Adaeze Okonkwo described it as a sign of the “changing economics of influencer marketing” where engagement and interaction matter more than quick viral moments.
TikTok itself has positioned live streaming as a growth frontier for its creators, highlighting personalities like Benede who have leveraged the format effectively. Beyond boosting visibility, the feature has also opened new income streams for influencers through digital gifts, making it both a social and financial driver.
For Sandra Benede, live content is more than just performance—it is a means of building trust and nurturing her brand identity in a competitive digital landscape. Her story mirrors a growing trend among Nigerian influencers who are adapting to keep pace with the demands of a rapidly evolving audience.
