Stanbic IBTC Launches Season 2 of Investment Game Show to Empower Nigerian Youth

Stanbic IBTC Asset Management, a subsidiary of Stanbic IBTC Holdings Plc, has opened entries for the second edition of its innovative financial education series, the InvestBeta Game Show, targeting young Nigerians eager to gain practical money skills.

‎The upcoming season builds on the success of the 2024 debut, which captivated Gen Z audiences nationwide with a unique blend of entertainment and financial literacy.

‎Designed as a competitive, interactive platform, the show aims to transform how Nigerian youth perceive and interact with money.

‎Busola Jejelowo, Chief Executive of Stanbic IBTC Asset Management, said the show is more than a TV program it’s a strategic tool for empowering the next generation of financially savvy Nigerians.

“We know that today’s youth crave more than financial advice they want real, hands-on experience. InvestBeta is our response to that need, helping young Nigerians understand how to grow and manage their wealth effectively,” Jejelowo said.

‎The second season is also aligned with Stanbic IBTC’s broader youth empowerment agenda through Beyond Dreams, a fast-growing initiative aimed at Nigerians aged 18 to 30. The program has attracted over 90,000 members and facilitated the opening of more than 2,100 new investment accounts.

‎Beyond Dreams focuses on helping youth turn aspirations into actionable financial decisions by offering timely, secure, and smart investment options.

‎Now open for registration, InvestBeta Season 2 invites eligible young Nigerians to compete in a series of challenges inspired by real-world financial situations. The show promises to test contestants’ knowledge, creativity, and strategic thinking, while offering viewers valuable insights into personal finance.

Through the initiative, Stanbic IBTC continues to position itself as a trusted ally in shaping the financial futures of young people in Nigeria.