CAF Partners with Danone FanMilk for AFCON, WAFCON Tournaments
The Confederation of African Football (CAF) has announced a new strategic partnership with global food and beverage company, Danone and its West African subsidiary, FanMilk, making the dairy brand an official sponsor of the 2024 Women’s Africa Cup of Nations (WAFCON) and the upcoming 2025 Africa Cup of Nations (AFCON) in Morocco.
The partnership was formally unveiled this week and is aimed at enhancing the experience of players, officials, and fans through a shared commitment to nutrition, health, and community engagement.
Under the agreement, Danone FanMilk will supply a variety of dairy-based refreshments to over 10,000 tournament volunteers, 5,000 accredited journalists, and numerous match officials and support staff. Spectators attending matches across Morocco will also enjoy access to the brand’s popular products—including FanYogo, FanChoco, and NutriDay—within stadiums and designated fan zones.
CAF President, Dr. Patrice Motsepe welcomed the partnership, describing it as a significant boost for the tournament and a step forward in aligning African football with global standards of sports hospitality and wellness.
“This partnership is a strong message of growth and commitment to the development of African football,” Motsepe said. “We are proud to align with a brand that shares our vision of community health and youth empowerment.”
In addition to its commercial role during the tournaments, Danone FanMilk will collaborate with CAF’s African Schools Program to develop educational kits focused on nutrition and healthy lifestyle habits.
These resources will be distributed to schools across the continent as part of a long-term commitment to promoting balanced diets and physical activity among African youth.
Danone’s CEO, Antoine de Saint-Affrique, also commented on the development, emphasizing the company’s broader mission.
“This partnership fully reflects our mission—to bring health through food to as many people as possible. Africa is the cradle of humanity and will also be its future,” he stated.
FanMilk’s engagement is not limited to branding and refreshments; the company will also take part in CAF’s social impact campaigns, offering support for initiatives that promote gender equality, environmental sustainability, and local enterprise through football.
The collaboration will span the entire tournament cycle, covering the WAFCON 2024, which is currently ongoing in Morocco and scheduled to conclude on July 26, 2025, as well as the highly anticipated AFCON 2025, which will run from December 21, 2025, to January 18, 2026.
Industry analysts have praised the partnership as a strategic alliance that benefits both parties. While CAF gains a trusted nutrition partner with deep regional roots, Danone FanMilk strengthens its visibility across Africa and aligns its brand with one of the continent’s most influential sporting platforms.
As Africa’s biggest football events draw global attention, the FanMilk partnership represents a broader trend of purpose-driven sponsorships, where commercial brands contribute to the cultural, educational, and health ecosystems surrounding major tournaments.
With millions of fans expected to tune in and attend both WAFCON and AFCON, the presence of FanMilk on the sidelines and in the stands adds not only flavour but also a strong message of nourishment and inclusion.
