MultiChoice Appoints Dr. Busola Tejumola as Executive Head, General Entertainment Channels
The MultiChoice Group has heralded the appointment of Dr. Busola Tejumola as its new Executive Head of General Entertainment Channels, marking a strategic maneuver to bolster its leadership in African content on the DStv and GOtv platforms.
Dr. Tejumola boasts over a decade of experience at MultiChoice, where she has been instrumental in sculpting the company’s content strategy within the region.
She embarked on her journey with the company in 2012 as Consumer Insights Manager, leveraging data to monitor audience behavior and inform business decisions.
In her role as Executive Head of Content and West Africa Channels, Tejumola spearheaded the strategy and insights team, overseeing prominent African productions such as Big Brother Naija, Tinsel, Ajoche, and the Africa Magic Viewers’ Choice Awards (AMVCA).
Her elevation underscores MultiChoice’s increasing focus on audience-centric programming anchored in local narratives. Tejumola’s leadership has encompassed content planning, production, partnerships, and talent development, with an unwavering emphasis on business sustainability and profitability.
Educated in both the UK and Nigeria, Tejumola possesses a Ph.D. in Management Information Systems from Brunel University London, a master’s degree from the University of Surrey, and a bachelor’s degree in Computer Science from the University of Ibadan. She has also completed senior leadership training at Duke Corporate Education.
