Nigeria Targets Spiritual Tourism with Global Orisha Event

The Nigerian government has announced plans to launch a major international event, the World Orisha Congress, to promote spiritual tourism and boost the country’s economy.

The initiative, spearheaded by the National Institute for Cultural Orientation, aims to attract devotees from around the world and generate significant revenue for the country.

According to officials, the event will provide a platform for cultural exchange, education, and celebration, showcasing the richness and diversity of Nigerian heritage.

The move is seen as a strategic effort to reposition Nigeria as a major tourism destination, leveraging its unique cultural assets to drive economic growth.

The Orisha tradition, which originated in Yorubaland, has a significant following globally, with countries like Brazil, Cuba, and Haiti embracing its practices and traditions. The event is expected to foster greater collaboration and understanding between Nigeria and these countries, promoting cultural diplomacy and people-to-people exchange.

Renowned Nigerian writer and Nobel laureate, Wole Soyinka, has thrown his weight behind the initiative, emphasizing the importance of preserving and promoting Nigeria’s cultural heritage.

The Ooni of Ife, Oba Adeyeye Ogunwusi, has also expressed his support, highlighting the significance of the Orisha tradition in Nigerian culture and its potential to drive economic growth.

With the global spiritual tourism market growing rapidly, Nigeria is poised to tap into this lucrative industry, estimated to generate billions of dollars in revenue annually.

The World Orisha Congress is expected to be a flagship event, showcasing Nigeria’s rich cultural diversity and spiritual heritage to a global audience.