Despite Tariff Hike, Nigerians’ Data Consumption Surges by 11.5% in March 2025

Despite a recent increase in data tariffs, Nigeria recorded a significant 11.5% surge in data consumption in March 2025, underlining the nation’s deepening dependence on internet connectivity.

According to industry reports, total data usage soared to approximately 1.12 million terabytes in March, up from just over 1 million terabytes in February. This spike comes in the wake of a major tariff adjustment implemented earlier in the year, which allowed telecom operators to raise data prices by up to 50%—the first such adjustment since 2013.

Industry analysts attribute the continued growth in data usage to Nigeria’s increasing reliance on digital services for work, education, entertainment, and commerce. Even as data became more expensive, consumers continued to spend more time online, driven by streaming, remote work, e-learning, and social media engagement.

“This trend shows that internet access is no longer a luxury but a necessity. Even with higher tariffs, people are prioritizing data over other expenses,”said telecom analyst, Ifeanyi Adebayo

In response to rising demand, telecom companies are scaling up investments to bolster infrastructure and service quality.

MTN Nigeria, for example, has increased its capital expenditure to expand network capacity and improve coverage. Airtel Africa is also investing heavily in both infrastructure and distribution networks to meet growing user expectations.

Despite the growth, consumers have raised concerns over rapid data depletion and unclear billing practices.

The Nigerian Communications Commission (NCC) recently conducted audits of major network operators to address these issues. While no significant discrepancies were found, the NCC pledged to simplify data tariff structures and improve transparency in billing.

“The Commission is committed to protecting consumers and ensuring they get fair value. We are working with operators to enhance clarity and user control over data usage,” said an NCC spokesperson.

With mobile and broadband internet playing an increasingly central role in Nigerian life, experts predict that data consumption will continue to grow in the coming months.

However, affordability and service quality remain critical issues that both regulators and telecom operators will need to address to sustain this momentum.

As the digital economy expands, Nigeria’s ability to balance consumer protection, investment in infrastructure, and pricing regulation will be key to ensuring inclusive and equitable access to internet services across the country.